OUR 7 INDISPENSABLE TIPS - WHEN WORKING WITH FLORALS IN YOUR NEXT EVENT

Here are 7 indispensable tips that every sustainability-minded event planner should consider when partnering with a florist to craft visually stunning, cohesive, and environmentally friendly atmospheres.

NO.1 EMBRACE THE SEASONS

Recognising the importance of working with the seasons, not only on aesthetics but also for sustainability. Opting for blooms in their prime ensures freshness, reduces the carbon footprint associated with long-distance transportation, and adds a unique touch to floral designs. When using British grown flowers you get such a variety of wild, and scented flowers that you cant get from imported flowers. It is also far more cost-effective to go with seasonal items!

NO.2 ALIGN FLORALS ARRANGEMENTS WITH THE EVENT’S TONE AND THEME

Understanding the overarching tone and theme of the event is paramount for creating florals that become part of the overall atmosphere. Working with an event florist means you will have a creative at hand to help guide the colour scheme to keep the overall look working in harmony, considering your company brand or the overall tone of the experience you are looking to create.

NO.3 SOURCING LOCAL FLOWERS AND USING SUSTAINABLE MECHANICS

To make your event more sustainable, sourcing locally grown British flowers is a great way to do this. You are supporting small flower farmers right here in Britain that often use only eco-friendly growing methods. This does also mean being a little flexible, as working with mother nature means sometimes a product might not be available, but you can be sure that there will be other beautiful options that will still create the desired look you want to achieve for the event. Also, making sure your event florist uses only sustainable mechanics means, at the end of your event, once everything comes to an end, every part that was used to make the floral arrangements is either reusable or compostable, nothing ending up in a landfill.

NO.4 WEATHER-PROOF YOUR FLORALS

The elements can significantly impact floral arrangements at an event, depending on whether it is an outdoor event with possible rain, or an event in a hot marquee, to a drafty indoor venue. Anticipating the different conditions will make it an important part of choosing the right flowers for your event, a crucial part of the design process. Opting for flowers that are hardier and less temperamental to rain and temperature changes will make your event a lot less stressful. Nothing like hydrangeas in a hot marquee to ruin all your beautiful arrangements! An event florist will be able to guide you through flower options that will work best depending on where your event is located, what time of year, and even if it is a day or night event that you are putting together.

NO.5 MAXIMISE IMPACT WITHIN BUDGET CONSTRAINTS

A seasoned event florist will be able to show you how to invest your budget wisely and suggest the best options on where to display your key arrangements for maximum effect. Your floral displays should always complement the event and enhance the intention of the occasion. By investing thoughtfully and working together with your florist, you will be able to create an exquisite journey for your guests to enjoy without breaking the bank.

NO.6 PREPARE FOR THE UNEXPECTED

Despite meticulous planning and great care, working with flowers can be unpredictable at times. A good event florist will always have extra flowers to swap out any that are not looking their best on the day. And multiple supply chains so that if something happens with one, there is always another to go to so that the event can run smoothly according to plan, albeit maybe a creative swap if need be but never impacting the quality or the look of the final event.

NO.7 EXPLORE OPTIONS FOR POST EVENT FLORALS DONATIONS

Instead of discarding flowers post-event, explore donation options to local charities, hospitals, or nursing homes to give the flowers away after your event and bring a little joy to others. This is a lovely way for any business to see a second life being given to the otherwise dismantled and recycled displays from their event.

The collaboration that happens between an event planner and a florist is a meticulous dance, with each step contributing to the overall success of the event. By incorporating these seven sustainable tips, you'll not only elevate the visual aesthetics of your event but also create a memorable and environmentally conscious experience for all attendees.