Essential Tips For Choosing The Right Flowers For Your Event

Flowers bring colour, life and beauty to any event, from a wedding ceremony to a product launch. However, to get the most out of your floral displays, it’s important to ensure that they complement the nature of your event and enhance the atmosphere. Here are some helpful hints for choosing the perfect blooms for your big day.

Consider the venue

First of all, assess the space where the event will take place. A bigger venue will call for larger displays of eye-catching flower and foliage, otherwise they will be rather lost and you will not receive the full benefit from the floral decorations. On the other hand, large flamboyant displays will overwhelm a smaller space.

Consider where the arrangements will be placed; for example a vertical display or even a flower wall is a good solution if you want to maximise space. Displays could be hung from the ceiling, arranged around doorways and entrances; wound around posts and pillars or placed on tables.

Environmental conditions may also affect your choice: outdoor events require species that can withstand rain and changes in temperature, while indoor environments such as marquees may be hot and humid.

Consider the nature of the event

The floral designs will contribute to the overall ambience of your event, so you want to make sure they are in harmony with the overall mood and tone. If it’s for a personal celebration such as a birthday or anniversary party, then you can tailor your choices to the preferences of the guest of honour, such as their favourite colour, scent or indeed flower species!

A rustic themed wedding may suit native species such as daisies and wildflowers that tie in with the bride’s or bridesmaids hair accessories or the colour of their dresses.

More formal occasions may require a touch of classic elegance and sophistication, so blooms such as orchids, irises or lilies may work well. Consider if there is a theme for the event. This might bring the opportunity to work with certain colour schemes to chime with a particular corporate identity or ethos.

Work with the season

Choosing flowers that are in season ensures that you will get the freshest and longest lasting blooms, and will usually be more affordable as they will not have to be imported. This also helps to make your event more sustainable as it cuts down on transportation costs. Using local suppliers will additionally help to support the local economy.

Decide on your budget

It’s important to ensure that your plans are realistic and affordable. Your florist may be able to advise you about more affordable options such as greenery and fillers that can add interest, without the higher price tag of cut flowers.

Finally, don’t forget to factor in the logistics of delivery, setup, and the donation or reuse of the floral displays after the event.